Monday, February 08, 2010

The Super Bowl movie ads 2010

Anyone who knows me knows I don't care too much about sports - and that extends to the Super Bowl. And I even had family/friends in both New Orleans and Indianapolis this year.

Yes, yes, I know, there are the commercials, but by and large, even those have not been that memorable of late. So were the movie spots able to fix that this year? Let's take a look (In no particular order):

Prince of Persia: The Sands of Time

THIS is Disney's big Memorial Day release? Erm. Gets a big, fat "meh" from me. Looks like a slightly less stupid variation of the Mummy franchise.

Robin Hood

I have similar "been there, done that" feelings about this film too, but Ridley Scott is certainly better at this kind of spectacle than Mike Newell, who directed Persia.

The Wolf Man

I really want to like this one, but this just smells like a troubled film all the way around to me. The hype was been very underwhelming to me, and this ad tells me practically nothing.

The Crazies

I'm hearing this horror entry has some good buzz, but honestly, this ad doesn't really tell me why. It's a teaser that doesn't tease enough.

The Last Airbender

Lady and the Water and The Happening notwithstanding, I have not yet given up on M. Night Shyamalan, and this ad actually gives me hope. The look is certainly there. Let's just hope the story is. My anticipation for this film is helped by the fact that I plan to see it with some of my favorite people.
Alice in Wonderland 

I was sold on this one already. Outside of Shutter Island, this is the pre-summer release I'm most anticipating.

Oh, and speaking of Shutter Island ...

February 19 cannot get here soon enough for me. 

All in all, it was a rather underwhelming crop of movie ads this year. What do you say?

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